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Email
List Etiquette
#1 :
Don't
pester people on an email list . Sending email,
it seems, is so easy that some people overdo it. If you
call a prospect every day, that's pestering, and the same
goes for marketing to an email list. Respect people's
time and privacy. Don't use the technology to excess because
it's there.
#2 :
Don't be devious or misleading
to people on an email list. Remember, Federal
laws prohibits marketing e-mail messages that are
deceiving or misleading. The subject line should not
make the recipient think he or she is getting something
he or she is not. Obviously, determining what's misleading
is a judgment call, so use your best judgment when
marketing to an email list. If you dislike getting
direct mail that looks suspiciously like a bill or
an IRS notice, avoid using similar deceptive tactics
in your email marketing campaign to an email list.
#3 :
Don't
overburden your recipient on e-mail lists.
Emails that goes on and on is tiring to read on the
computer and taxing on the attention span. Huge files
that take a long time to download are also an annoyance
to many recipients on an email list, especially those
with older, slower PC's. When sending rich-media and
graphic email message to an email list, keep file
size to a maximum of 40 to 50K, a preferably 40K or
less when sending out to an email list.
#4 :
Do use
discretion with multiple email addresses. Someone
who doesn't reveal his or her email address to every Dick,
Jane and Sally may not appreciate your listing it visibly
when you send a single message to many people at once.
This is the number one reason why people use or hired
a professional email marketing company to marketing to
their email list. Most email systems have separate procedures
for "carbon copies" where the list of recipients appears
along with the message, and "blind carbon copies," where
the email list is nowhere to be seen. Take care to send
"blind" kind of message to a email list if your are set
to doing it yourself, especially where those on the email
list really deserve to remain anonymous to each other,
as with people answering classified ads.
To
sum it all up for advertising to an email list
:
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Only do email marketing or email advertising to rented
email lists or your own customer and prospect files. Never
buy an email list because 99.99% of the time sold emails
list has been used over and over again. Also sold email
lists cannot be quality controlled - people on that email
list could received your message and 100 other message
for scams and pornography.
•
Every email message you send to an email list should
give the recipient an easy way to opt out of receiving
future emails from you and must be deleted from your
email list. And you must honor all such requests to
an email list. It is the Law.
•
Do not try to deceive or fool prospects into thinking
your email marketing message is not a promotional
message or that is not from a marketer. Email list
contains not just email addresses but real people
who knows not to do business with deceptive businesses.
Do not be misleading or unethical in any of your marketing
to an e-mail lists. It is also against the law.
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